Pimko is a creative studio that specializes in editorial illustration and has a playful, child-like style. The goal was to create a new branding package with that in mind, using mainly primary colors, pencil textures and a mascot icon.

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All the elements made for Pimko are meant to bring out our inner child: traditional colored pencils and crayons, messy squiggly lines, little funny characters and hand-drawn wordmark.